An interesting quote from the Theme Park Insider piece:
"I think you can see the things out there that were driven by technology and not story," Warner said. "And I think that we people see them, they say, this doesn't make sense. As much as everyone like looking at a Kuka, the mechanical robot arm in a factory, you have to find a way to tell a story around it."
Hanna jumped back in: "Your interest wanes very quickly when your experience is based just on technology. It's gonna get old really, really fast. It's got to be based on a timeless experience."